Case
L’Acuila increased its revenue by 69% during the off-season
Many e-retailers were expecting a slower start to the year. For L’Acuila, the reality turned out to be the opposite.
Many e-retailers were expecting a slower start to the year. For L’Acuila, the reality turned out to be the opposite.
We can tell you why L’Acuila chose Frankly. But wouldn’t it be better if they told you themselves?
Here, L’Acuila’s e-commerce manager, Hanna Werneröd, talks about our partnership, why they chose us, and what makes the partnership valuable to them.
Frankly X L'Acuila
One of the company's strongest periods
During the period January 1–February 28, 2026, revenue increased by as much as 69% compared with the same period the previous year. At the same time, the number of purchases rose sharply and the cost per purchase fell.
The result was one of the company's strongest periods to date, even though sales took place during what is normally considered the off-season.
Frankly X L'Acuila
Results at a Glance
Jan. 1–Feb. 28, compared with the previous year
%
Revenue
%
Number of purchases
%
Average order value
%
ROAS
%
Advertising Budget
%
Conversion Rate Per Link Click
At the same time, the cost per purchase decreased by 12.3%
The figures show that growth doesn't have to come at any price. Despite increased advertising spending, profitability and efficiency improved throughout the entire customer journey.
A Valentine's Day campaign that surpassed all expectations.
A large part of the success came from this year's Valentine's Day campaign.
L’Acuila has run this campaign every year since its launch, but this time the results were completely different: The campaign delivered an ROAS of 19.52 and a conversion rate of 12% per link click.
This means that more than one in ten people who clicked on an ad made a purchase.
For e-retailers, these are exceptionally strong figures.
Strong customer loyalty despite sales through retailers.
L’Acuila’s products are also sold through retailers, but despite this, we see a very high percentage of repeat customers who choose to shop directly from the brand.
This demonstrates the value of a well-thought-out customer experience and marketing that builds long-term relationships.
Frankly X L'Acuila
We're happy to share our
Top 5 Tips
We're happy to share our top 5 tips
Many agencies cling tightly to their ways of working. We see things differently.
When something works, we’re happy to share our experiences. Here are some of the most important lessons we’ve learned from our work with L’Acuila.
Tip #1: Have your ads ready when bestsellers come back in stock
Products that frequently sell out have already demonstrated strong demand. By having pre-made campaigns ready, advertising can be activated immediately when inventory is restocked.
Tip #2: Exclude existing customers from retargeting
Existing customers are often targeted through email marketing and other channels. Spending large retargeting budgets on the same people at the same time does not always lead to better results.
Tip #3: Peel carefully
When campaigns are performing well, it's tempting to increase the budget quickly. Our recommendation is to scale up by a maximum of 20% every other day.
This allows Meta's algorithm to continue optimizing without disrupting the training phase.
Tips #4 Förnya annonsmaterial kontinuerligt
New creative content helps keep CPM costs down and maintain ad effectiveness over time.
Tip #5: Focus on fewer but stronger offers
Generous offers that allow customers to choose their own products often perform better than promotions limited to a few select items.
Frankly X L'Acuila
Summary
L’Acuila demonstrates that the right strategy can drive strong growth even during the year’s typically slower sales periods.
Compared with the same period last year, revenue increased by 69%, the number of purchases by 50%, and ROAS by 29%.
Perhaps the most impressive figure of all?
More than one in ten people who clicked on an ad made a purchase.
That is exactly the kind of profitable growth we strive to create for our customers every day.
Psst! We're always on the lookout for more interesting companies to partner with. Contact us, and we'll discuss your needs!
