Having trouble finding the right SEM agency?
When it comes to finding the right SEM agency, the process can often be complex and time-consuming. This is especially true for those who have no prior experience with search engine marketing on Google Ads and Microsoft Advertising. Today, there are numerous SEM agencies offering similar services, and prices can vary significantly. So which of these agencies should you choose?
Having trouble finding the right SEM agency?
When it comes to finding the right SEM agency, the process can often be complex and time-consuming. This is especially true for those who have no prior experience with search engine marketing on Google Ads and Microsoft Advertising. Today, there are numerous SEM agencies offering similar services, and prices can vary significantly. So which of these agencies should you choose?
SEM as Part of Your Digital Strategy
It's evident when it comes to
With search engine advertising, we ensure that your ads are shown to the right people at the right time. By creating targeted and effective ads, your products or services are shown to potential customers who are actively searching for them. This allows you to maximize your visibility on Google, the world’s largest search engine.
Reach the Right Target Audience with Precision
With platforms like Google Ads and YouTube, you can reach over 90% of all internet users. By using image and video ads, you can reach your target audiences where they are most active, making it easier to effectively attract and engage new customers.
Build relationships with the right customers
With retargeting, you can reach those who have already shown interest in your business—for example, previous visitors to your website. By using your first-party data, we can create more relevant and engaging ads—a proven strategy for increasing conversions.
We are experts in SEM.
Job Postings
Optimize your company’s online visibility with our team of experts at Frankly Media. With our search ads, we’ll make sure your target audiences find you when they need you most.
Shopping
Save time and boost sales with our customized shopping campaigns. We’ll help you optimize your product exposure and maximize your e-commerce potential.
Google Display
Make a big impression with our creative display ads. We create eye-catching visual campaigns that attract your target audience and build brand engagement.
Programmatic
Reach the right audience at the right moment through automated, data-driven advertising. With programmatic display, you can scale your reach, optimize in real time, and reach both new and existing customers—based on behavior, context, and first-party data.
Performance Max
Maximize your digital presence with Performance Max. At Frankly, we use advanced machine learning to ensure that your message reaches the right audience with optimal effectiveness and visibility.
Successful SEM Case Studies
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Frequently Asked Questions About SEM
What is SEM?
SEM stands for search engine marketing and encompasses all the ways you can pay to advertise on a search engine. The most popular methods involve advertising through Google or Bing to appear in search results for relevant keywords associated with your business. By using SEM platforms like Google Ads, you can decide for yourself what the ad will say and then choose a bid you’re willing to pay per click.
What is the difference between SEM and SEO?
The difference between SEM and SEO is that SEM involves paid ads to directly impact your visibility, while SEO is a more long-term effort to rank higher in search engines’ organic results (SERPs). SEO, or search engine optimization, primarily involves optimizing the website (both content and technical aspects) to appear more prominently in search results, as well as working on external links.
Should you take an integrated approach to SEM and SEO?
Working with SEM and SEO in an integrated manner is beneficial because it provides insights for increasing organic visibility and reducing CPC costs. An integrated strategy provides a comprehensive view of the business’s performance in search engines and optimizes its presence in search results. It also reduces the risk of becoming dependent on a single marketing channel and helps maximize visibility and return on marketing investments. Coordinating and optimizing these strategies creates an effective digital marketing plan.