Having trouble finding the right Microsoft Ads agency?
When it comes to finding the right Microsoft Advertising agency, the process can often be complex and time-consuming, especially for someone with no prior experience with Bing advertising.
Today, there are a number of Microsoft Advertising agencies that offer similar services, and prices can vary significantly. So which of these agencies should you choose?
Having trouble finding the right Microsoft Ads agency?
When it comes to finding the right Microsoft Advertising agency, the process can often be complex and time-consuming, especially for someone with no prior experience with Bing advertising.
Today, there are a number of Microsoft Advertising agencies that offer similar services, and prices can vary significantly. So which of these agencies should you choose?
We are experts in Paid Search & Display.
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Optimize your company’s online visibility with our team of experts at Frankly Media. With our search ads, we’ll make sure your target audiences find you when they need you most.
Shopping
Save time and boost sales with our customized shopping campaigns. We’ll help you optimize your product exposure and maximize your e-commerce potential.
Google Display
Make a big impression with our creative display ads. We create eye-catching visual campaigns that attract your target audience and build brand engagement.
Programmatic
Reach the right audience at the right moment through automated, data-driven advertising. With programmatic display, you can scale your reach, optimize in real time, and reach both new and existing customers—based on behavior, context, and first-party data.
Performance Max
Maximize your digital presence with Performance Max. At Frankly, we use advanced machine learning to ensure that your message reaches the right audience with optimal effectiveness and visibility.
How We Work with Bing Ads / Microsoft Advertising
Analysis
We’ll start by analyzing your past advertising on Microsoft Advertising, if you’ve had an active account there before. Next, we’ll conduct a keyword and competitor analysis to get a sense of your current situation and how it compares to that of your current and potential competitors.
Strategy
Once we have completed the current situation analysis, we will begin identifying opportunities for improvement. Together with you, we will take into account your current and future target audiences and budget, and inform you of your campaign options.
Production
Setting up Microsoft Ads is somewhat simplified because you can copy existing ad campaigns from Google Ads. This makes it easy to get started with advertising on Bing. In addition, we configure more advanced settings to track goals and data through the advertising tool.
Optimization
Once everything is set up and configured, we monitor the results on a weekly basis and make adjustments as needed. We work dynamically to tailor the optimization to your goals, budget, and target audience by making the right adjustments based on trends and other current developments. This may involve focusing on adjusting bid levels, analyzing bid strategies, excluding negative keywords, and conducting A/B tests to identify the best keywords and ad copy.
Reporting
We report results on an ongoing basis in weekly reports, in which we also highlight which actions have been completed and which are planned. This is then followed up monthly with a report, and we schedule an in-person or virtual meeting with you. During the debriefing, we take an in-depth look at how the month went in terms of selected key performance indicators and include planned actions and proposed changes.
Successful SEM Case Studies
We'd be happy to tell you more!
We'd be happy to tell you more!
Frequently Asked Questions About SEM
What is Microsoft Advertising?
Microsoft Advertising, formerly known as Bing Ads, is a search engine advertising tool that uses Bing and Yahoo.
Bing, which accounts for a significant share of the search engine market, is a great way to reach an international audience and a large target group without it costing as much as it does with its big brother, Google. If you look at an international market like the United States, Bing holds about 30 percent of the search market share. In addition, you benefit from a lower cost per click and less competition, which often leads to a higher CTR (click-through rate). Currently, many companies use Google Ads, which is often the first step in their marketing strategy; however, we’ve observed that Microsoft Ads serves as a good complement, helping to broaden visibility and reach new audiences. We recommend that many of our clients use Bing and Yahoo, where we’ve seen excellent results at a lower cost than Google Ads.
What is SEM?
SEM is an abbreviation for search engine marketing, or keyword advertising as it’s called in Swedish. In short, SEM encompasses all the ways you can pay to advertise on a search engine. The most popular methods involve advertising through Google or Bing to appear in search results for relevant keywords associated with your business. With Google Ads, you can decide for yourself what the ad should say and then choose a bid you’re willing to pay per click.
What is the difference between SEM and SEO?
The difference between SEM and SEO is that SEM involves paid ads to directly impact your visibility, while SEO is a more long-term effort to rank higher in search engines’ organic results (SERPs). SEO, or search engine optimization, primarily involves optimizing the website (both content and technical aspects) to appear more prominently in search results, as well as working on external links.
How much does it cost to advertise on Microsoft Advertising?
It’s not possible to determine an exact cost for Microsoft Ads, since everything depends on your budget and the cost of the keywords you want to rank for. Therefore, the answer varies depending on the industry, the keywords, and how much competition there is to rank for selected terms. The more people who want to appear for the same keywords, the more expensive it becomes—which is why one of the advantages of Bing is that there aren’t as many competitors, and therefore not as many driving up prices.
In addition to the cost depending on the price of the keywords, you can choose from various bidding strategies based on your advertising goals. A click can cost anywhere from half a krona to hundreds of kronor. No matter what you pay for your advertising, we at Frankly always make sure to work toward a profitable ROI (Return on Investment) or ROAS (Return on Ad Spend) for our clients!
Is it important to integrate SEO and SEM into your marketing strategy?
As a digital agency with many years of experience, we believe it’s beneficial to work with both SEO and SEM simultaneously. Through paid advertising, you can identify which keywords generate traffic and are relevant, and then incorporate this into your website’s SEO efforts. This, in turn, will contribute to increased organic visibility and generate more “free” clicks over time. Solid SEO work will also pay off in paid advertising, as it allows you to achieve a lower CPC with a relevant landing page—one of the primary factors for QS (Quality Score).
Quality Score is a rating that Google assigns to your keywords in your Google Ads account. The rating is based on the quality and relevance of your keywords, ad text, and landing page. 1 is the lowest rating and 10 is the highest on the scale.