Services

TikTok Ads

TikTok has grown rapidly and become one of the world's most popular apps.

As an AI agency, we use AI to generate ideas and come up with more creative options to test on TikTok, while our specialists determine what works best for your brand.

Just like other digital platforms that attract a multi-billion-strong audience around the world, it ultimately comes down to monetizing its users—and what works better than advertising with TikTok Ads?

As a social media agency, we help you develop the right strategy to succeed with your TikTok advertising and maximize your results.

Learn more about TikTok Ads

Schedule a meeting

What is TikTok?

TikTok is a social media app where users create and share videos, ranging from short clips to longer videos. The platform is known for its creative and trend-driven content, often focusing on music, humor, storytelling, and inspiration.

An advanced algorithm tailors the feed to the user's interests, making it possible to reach a wide audience even without many followers. TikTok has become an important channel for both creators and businesses in the areas of marketing, brand building, and e-commerce.

What is TikTok?

TikTok users

Although TikTok is often associated with young users, its target audience is significantly broader than many people realize. Today, the platform is used by young adults, established professionals, and older demographics alike.

The age range is broad, and the fastest-growing group consists of adult users. The gender distribution is relatively even, with a slightly higher proportion of women than men. Overall, this makes TikTok an effective channel for reaching a broad and diverse target audience—whether the focus is on consumers, families, or professional users.

TikTok users

A large percentage of users use TikTok every day
On average, users spend tens of minutes a day in the app
Active users open the app several times a day
TikTok ads generally generate high engagement compared to other social media platforms

How to Get Started with TikTok Ads

1. Create a TikTok account for your business.

2. Create a separate ad account in TikTok Ads Manager and wait for approval.

3. Select an ad format and start advertising.

Common Ad Formats on TikTok

In-feed ads

Ads that appear directly in the user's feed and blend in with organic content.

Brand Takeover

A full-screen ad that appears when the app opens—effective for quickly reaching a wide audience and grabbing attention.

Branded Effects

Custom filters and effects that users can apply to their videos.

Hashtag campaigns

Build engagement by encouraging users to participate in a trend or challenge.

In addition, collaborations with creators and influencers are a common and effective way to reach the target audience with more authentic content.

We are experts in social media.

Meta Ads (Facebook)

The biggest advantage of Facebook is the ability to reach a large audience on a smaller budget. Because it has so many users, it’s easy to identify different target audiences based on demographics and geography.

Meta Ads (Instagram)

Like Facebook, Instagram has a large user base, which makes it possible to reach a wide audience. Since it is a visual platform, it’s advantageous to use creative ads.

LinkedIn is the easiest platform for reaching B2B audiences—since you can search for specific job titles and companies. This makes it perfect for reaching niche audiences or specific individuals.

Pinterest is perfect if you want to work in a very visual way. It also has many active users and is very cost-effective compared to other popular platforms.

TikTok

TikTok is one of the few platforms where users spend a very long time—on average, they use the app for over 60 minutes. Users also treat the app as their “first screen,” which means they usually give their full attention to what’s being shown.