Conversion Optimization

A/B testing

At Frankly, we conduct A/B tests to increase conversion rates so that more of your visitors will become paying customers, leads, or generate quotes.

With well-planned A/B tests, we can identify which text, design, and functionality perform best and gather data that can help us make the right decisions. We move from mere hypotheses to actually knowing how your visitors behave on your website.

UX & Interaction Design

User-friendliness is important so that your visitors can easily navigate and use the features on your website.

Our web agency in Stockholm and Gothenburg specializes in UX (user experience) and interaction design, which means we focus on the user when building a new website. With a user-friendly website, you can increase both leads and sales.

Heat Maps

Working with heat maps is a great way for us to visualize how your visitors navigate the website.

Our digital specialists use heat maps to provide you with immediate feedback on how visitors navigate your website. Heat maps allow us to see exactly how visitors move through the site using recorded heat, click, and scroll maps, which make it easier to identify so-called “bottlenecks” on your website.

Optimizing Charging Time

To provide your visitors with an optimal user experience, it’s important to optimize your website’s loading times. This also improves your chances of achieving better organic rankings (SEO) on Google.

Our web developers optimize your page load times (PageSpeed) by identifying the factors that have a negative impact on your website. This can include everything from compressing images and choosing the right file formats to removing unnecessary HTML and CSS code from the webpage.

Responsive Website

We create custom websites with modern, responsive web design.

This means that websites are optimized and adapted for all screen sizes and browsers. Your website will work just as well on computers and tablets as it does on mobile devices. These days, it’s absolutely essential to have a mobile-friendly website if your company is aiming for good organic visibility, which is why our developers always think “mobile first.”