What is Google Ads?
SEM (Search Engine Marketing) or SEA (Search Engine Advertising) simply means that you pay to appear on Google. The most common form is advertising on Google Search, but there are also Display, Shopping, and Video options.
Why is this important?
Many businesses try to handle Google Ads advertising on their own, but to be successful with Google Ads, you need to continuously monitor and optimize your Ads campaigns and advertising. This means that your campaigns need to be designed based on your target audiences as well as relevant keywords.
What is Google Ads?
SEM (Search Engine Marketing) or SEA (Search Engine Advertising) simply means that you pay to appear on Google. The most common form is advertising on Google Search, but there are also Display, Shopping, and Video options.
Why is this important?
Many businesses try to handle Google Ads advertising on their own, but to be successful with Google Ads, you need to continuously monitor and optimize your Ads campaigns and advertising. This means that your campaigns need to be designed based on your target audiences as well as relevant keywords.
Benefits of Google Ads
Visible at the right time
We create effective ads that showcase your products or services to potential customers when they search on Google, the world’s most-visited website. With these ads, we reach your target audience at just the right moment.
Targeted Advertising
Through Google Ads, you can reach over 90% of all internet users worldwide with image and video ads on platforms such as YouTube and Gmail. This is an effective way to attract new customers.
Find new customers & target audiences
We create engaging ads that are shown to people who have already visited your website—through what’s known as retargeting. By using your first-party data in Google Ads, we can also reach existing customers and target audiences with high precision.
We are experts in Google Ads.
Job Postings
Optimize your company’s online visibility with our team of experts at Frankly Media. With our search ads, we’ll make sure your target audiences find you when they need you most.
Shopping
Save time and boost sales with our customized shopping campaigns. We’ll help you optimize your product exposure and maximize your e-commerce potential.
Google Display
Make a big impression with our creative display ads. We create eye-catching visual campaigns that attract your target audience and build brand engagement.
Programmatic
Reach the right audience at the right moment through automated, data-driven advertising. With programmatic display, you can scale your reach, optimize in real time, and reach both new and existing customers—based on behavior, context, and first-party data.
Performance Max
Maximize your digital presence with Performance Max. At Frankly, we use advanced machine learning to ensure that your message reaches the right audience with optimal effectiveness and visibility.
How We Work as a Google Ads Agency
Analysis
In the first phase, we’ll start by analyzing your previous Google Ads campaigns, if you already have an account. We’ll then conduct keyword and competitor analysis to gain a better understanding of your position relative to your current competitors in the market.
Strategy
Once we have completed our analysis of your current situation and identified potential areas for improvement, we will work with you to determine the target audience, budget, and platform we should use to achieve your digital goals through paid advertising on Google.
Production
In our third step, we ensure that we set up the essentials for Google Ads campaigns, including: the ad account, analytics tools, goal tracking, campaign structure, ad groups, ads, and extensions, among other things, based on established best practices.
Optimization
Once we have established the essentials, we then follow up on our work on a weekly basis and regularly implement various results-driven optimizations that are likely to have a positive impact on our established goals.
Reporting
We will then keep you updated on an ongoing basis regarding actions that have been completed and present planned actions to be implemented going forward. This is followed up monthly with a report, during which we will schedule an in-person meeting or video call with you. During the meeting, we will take a more in-depth look at how things have gone over the past month based on selected key performance indicators.
Benefits of Google Ads
- Reach the right customer at the right moment —appear at the top of search results right when the customer is looking for what you offer.
- Pay only for actual clicks —every krona is traceable, and you can see exactly what your investment generates.
- Full budget control —Set your own budget, scale up when results are good, and pause when needed.
- Precise Audience Targeting - Combine keywords, location, device, and demographics to reach exactly the right people.
- Real-time data that drives decisions – Continuously optimize based on clicks, conversions, and cost per acquisition.
- Visibility from Day One – Unlike SEO, Google Ads delivers traffic and leads right from the start.
Successful Google Ads Case Studies
We'd be happy to tell you more!
We'd be happy to tell you more!
Frequently Asked Questions About Google Ads
What does SEM stand for?
SEM stands for search engine marketing and encompasses all the ways you can pay to advertise on a search engine. The most popular methods involve advertising through Google or Bing to appear in search results for relevant keywords associated with your business. By using SEM platforms like Google Ads, you can decide what your ad will say and then choose a bid—the amount you’re willing to pay per click.
What does a Google Ads agency do?
A Google Ads agency helps businesses plan, create, and optimize ads on Google's ad network. At Frankly Media, we take a data-driven approach—focusing on the right target audience, relevant messaging, and measurable results.
Why should we hire an agency for Google Ads?
Google Ads requires ongoing analysis, adjustments, and strategy to deliver long-term results. By partnering with an agency, you gain access to expertise, tools, and insights that ensure your investment yields the highest possible return.
How quickly do you see results from Google Ads?
Google Ads can start generating traffic and leads immediately after launch. But the real impact comes once the campaign has been optimized over time. Our work focuses on finding the right balance between quick results and sustainable growth.
How do we follow up on the results?
You'll receive regular reports with insights into clicks, conversions, and return on investment. We'll analyze the results together and adjust the strategy to continuously improve the campaign's performance.
What is the difference between SEM and SEO?
The difference between SEM and SEO is that SEM involves paid ads to directly influence your visibility, while SEO is a more long-term effort to rank higher in search engines’ organic results (SERP). SEO, or search engine optimization, primarily involves optimizing the website (both content and technical aspects) to appear more prominently in search results, as well as building external links.
How much does it cost to advertise on Google Ads?
It’s not possible to quote a fixed price for Google Ads, since the cost per click for an SEM ad varies depending on the industry, keywords, and how fierce the competition is. The more competitors there are and the more valuable the search terms are, the higher the cost per click is likely to be.
There are also a number of different approaches to take, depending on the specific goals of the advertising campaign. A single click on Google Ads can cost anywhere from 0.5 to hundreds of kronor. The most important aspect of advertising—and what we at Frankly focus on above all else—is generating a strong ROI (return on investment) or ROAS (return on ad spend) for our clients.